Vegas Golden Knights’ Cody Eakin (21), Jonathan Marchessault (81) and Deryk Engelland (5) defend in front of goaltender Marc-Andre Fleury (29) during Game 2 in the Western Conference Finals against the Winnipeg Jets on Monday. (Trevor Hagan/The Canadian Press)

Fleury tops Vegas Golden Knights merchandise flying off shelves

French Canadian goalie’s jersey leading the way in sales

The Vegas Golden Knights are proving to be as popular at the merchandise table as they are in Sin City.

The NHL expansion team has been a hot ticket all season at T-Mobile Arena and that has continued during the Golden Knights’ deep playoff run.

With goalie Marc-Andre Fleury’s jersey leading the way in sales, Golden Knights gear is also flying off the shelves.

Specific numbers weren’t immediately available but Nirva Milord, the NHL’s senior director of corporate communications, said that the team’s overall North American sales have been very strong.

“The Vegas Golden Knights are in the top five in merch sales all season,” she said Tuesday in an email. ”Marc-Andre Fleury is tops among players in playoffs merch sales.”

READ MORE: Stanley Cup playoff conference-finals predictions

Fleury, a three-time Stanley Cup champion in Pittsburgh, was not protected by the Penguins in last year’s expansion draft. He has helped anchor the Golden Knights and gave the first-year squad some immediate star power.

The Vegas success story reads like a Hollywood script.

A random mix of journeymen, up-and-comers and castoffs quickly meshed as a team, delivered results on the ice, and provided one of the top storylines of the season.

Few hockey observers predicted that Vegas would roll through the campaign and topple the Los Angeles Kings and San Jose Sharks in the first two rounds of the playoffs. The Golden Knights will host the Jets in Game 3 of the Western Conference final on Wednesday after splitting the first two games of the best-of-seven series in Winnipeg.

Along the way, cash registers have been ringing with sales of hats, hoodies, sweatshirts, T-shirts and jerseys adorned with the knight helmet symbol and the team’s steel grey, black, gold and red colours.

Marvin Ryder, a marketing professor at McMaster University, feels there are several reasons for the strong merchandise sales, including the lack of competition from other top sport leagues in Las Vegas and the fact hockey fans and youngsters will flock to anything new when it comes to gear.

But where the franchise really delivered, Ryder said, was with the creation of a modern, powerful logo coupled with an attractive colour scheme.

“Whatever graphic identity team they hired, they knocked it right out of the park,” Ryder said from Hamilton.

It helps to have a winning hockey team too.

“Ultimately it’s how the fans embrace it,” Ryder said. “In this case, I’m going to say it’s more about (being) lucky. You had all the pieces but they got them right the very first day. That’s the unusual part of the story. Normally it takes longer for the teams to find that combination of performance and the right-looking logo that people are proud to wear.

“They got it right from Day 1.”

Last month, the NHL reported that Fleury was fourth in jersey sales behind Toronto’s Auston Matthews, Pittsburgh’s Sidney Crosby and Edmonton’s Connor McDavid.

Gregory Strong, The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

VIDEO: ERT descends on Langley property Wednesday

Several law enforcement agencies were seen at a Willoughby home.

Mounties need help finding Langley woman

Familiy haven’t spoken to Megan Terpsma much since June 2017, and concerned for her well-being.

Not too bad for a Langley boy who didn’t really like volleyball

Daniel Jansen VanDoorn is playing with the Canada Team in men’s volleyball world championships.

Shredding by donation happens at Langley school

On-site shredding is a fundraiser for the Ron Dunkley Memorial Society.

VIDEO: Gateway to Aldergrove mural celebrated

Artists and sponsors join Kitchen Korner in marking downtown arts achievement

64 cats seized from ‘bad situation’ now in BC SPCA care

The surrender is part of an ongoing animal cruelty investigation with BC SPCA Special Constable

Fresh-faced Flames fend off Canucks 4-1

Vancouver drops second straight NHL exhibition contest

VIDEO: B.C. deer struggles with life-preserver caught in antlers

Campbell River resident captures entangled deer on camera

Scheer pushes Trudeau to re-start Energy East pipeline talks

Conservative Leader Andrew Scheer questioned the Prime Minister over Trans Mountain project

Mistaken identity: Missing dog claimed in Moose Jaw belongs to another family

Brennen Duncan was reunited with a white Kuvasz that was found in Saskatchewan

Abandoned kitten safe and sound thanks to B.C. homeless man

‘Jay’ found little black-and-white kitten in a carrier next to a dumpster by a Chilliwack pet store

Police chief defends controversial marijuana seizure

Advocates said cannabis was part of an opioid-substitution program in Vancouver’s Downtown Eastside

Trans Mountain completes Burrard Inlet spill exercise

Training required, some work continues on pipeline expansion

Supporters of B.C. man accused of murdering Belgian tourist pack courtoom

Family and friends of Sean McKenzie, 27, filled the gallery for brief court appearance in Chilliwack

Most Read