About three months ago the Langley Cruise-In souvenir stand popped up. Not in the usual location, but online at www.langleycruisein.greystoneshop.com.
Promotional items for the car show underwent a complete makeover at the hand of Ken McKenzie and the team from Greystone Promotional Products in Langley. McKenzie also built and launched the site which will ensure Cruise-In souvenirs can be sold throughout the year and fans of the show can get exactly what they want.
â€œWe helped them rebrand their Cruise-In brand,â€ McKenzie noted. â€œWe wanted to do that as a favour.â€
Having been the provider of the souvenirs for Cruise-In for the past four years, McKenzie knew what items needed to stay a part of the collection and what needed to be added.
â€œIn the past years, theyâ€™ve had one shirt with the poster,â€ he said. â€œThis year thereâ€™s five or six different deigns and the poster shirt and key chains, mugs, and hats. We think they are really cool T-shirts.â€
With the online sales, McKenzie says the one-day event becomes a year round celebration. Plus, because all products have been chosen for quick delivery, customers get what they want in a timely fashion.
The physical Cruise-In souvenir stand will take its usual place at the corner of Fraser Highway and 204th Ave. and will be open during Cruise-In until 5 p.m. or so, or until items are sold out.
â€œAll the money goes to them [Cruise-In],â€ said McKenzie. â€œBecause we care about the Cruise-In we created this solution, this online store, absolutely free.â€
The team at Greystone will be manning the booth with Bridget Black managing the busy one-day operation.
Although not all items available online will be at the booth, McKenzie assures a healthy selection.
â€œIf you want to sell products and market a brand as important as Cruise-In at a one-day event, itâ€™s a challenge,â€ he noted. â€œWeâ€™ve been planning this for the last three months. Weâ€™re bringing the best selection [to the booth].â€
Also sold at the booth will be the Cruise-In membership which allows digital access to the event overview, photos, follow-up, and interaction for car enthusiasts. Find out more about membership at the Cruise-In souvenir booth.
â€œItâ€™s a one-day event and itâ€™s very energetic and very focused,â€ McKenzie said. â€œThey are a very organized operation. We want to make the experience at the souvenir booth even better this year.â€