Gone are the gift bags that were randomly distributed to guests at the annual Arts Alive festival in past.
Instead, for 2014, theyâ€™ve been replaced with cold, hard cash. Okay, itâ€™s not Canadian currency, but just as good.
After three years of giving out bags loaded up with treats from various merchants, the Downtown Langley Business Association is changing things up. Theyâ€™re handing out $1,300 worth of Downtown Dollars throughout the day, said festival organizer and association executive director Teri James.
One hundred people will each be given $13 worth of Downtown Dollars that are redeemable just like cash at more than 60 Langley City businesses.
â€œItâ€™s just our way of saying thanks for coming,â€ James said.
The Downtown Dollar program has been running for almost two years now, being given out through DLBA social media contests, community outreach initiatives, and â€“ most popular thus far â€“ the $2,500 downtown shopping spree contest.
â€œItâ€™s our version of a gift card,â€ James said.