More advertisers say they have ditched Fox’s O’Reilly show

More advertisers say they have ditched Fox's O'Reilly show

NEW YORK — Bill O’Reilly’s top-rated Fox News show may be starting to feel a financial sting after allegations that he sexually harassed several women.

A dozen major advertisers, ranging from automakers Hyundai and BMW, to financial firm T. Rowe Price, insurer Allstate and drugmaker GlaxoSmithKline, have pulled their ads from “The O’Reilly Factor.”

The moves come after a weekend report in The New York Times that O’Reilly and his employer paid five women $13 million to settle harassment or other allegations of inappropriate conduct by Fox’s star.

O’Reilly is Fox News’ top revenue producer, according to research firm Kantar Media, bringing in over $178 million in ad dollars in 2015 and $118.6 million in the first nine months of 2016.

Fox News itself makes up one-fifth of parent company 21st Century Fox’s profit, according to estimates from Anthony DiClemete, a media analyst with the Nomura investment bank.

The advertiser boycotts, however, are likely manageable for Fox, said Pivotal Research Group analyst Brian Wieser in a note Tuesday.

Wieser noted some advertisers had already decided to stay away following the sexual harassment scandals of the network’s departed head, Roger Ailes, and newly concerned companies will wind up on other Fox News programs. Even if O’Reilly were forced to leave the network if the scandal broadened, the channel’s brand is bigger than its hosts, he said.

The other companies pulling ads Tuesday were automaker Mitsubishi, personal finance site Credit Karma, drugmaker Sanofi, pet food company Ainsworth, men’s shirt seller Untuckit, and online marketing firm Constant Contact. They joined Mercedes Benz, which said Monday it was backing away from O’Reilly’s show.

Hyundai said it currently has no ads on “The O’Reilly Factor,” but it pulled spots on future episodes. The automaker said it wants to partner with companies and programming that share its values of inclusion and diversity.

BMW said it suspended advertising on the show due to the recent allegations, as did T. Rowe Price, Sanofi, Ainsworth and Constant Contact. Allstate said support for women is a company value and it had also suspended advertising on the show.

GlaxoSmithKline said it had “temporarily put a hold” on ads on O’Reilly’s show while it reviews the situation.

A Mercedes-Benz spokesman said Monday night that the company had pulled ads from O’Reilly’s show and reassigned them to other Fox News shows. Sanofi and Untuckit have the same plan. BMW said it wasn’t sure where it would place its ads instead.

In a statement, Fox News said that advertisers who pulled their ads would be directed to the network’s other programs.

__

AP Autos Writer Tom Krisher contributed to this report.

Tali Arbel, The Associated Press

Just Posted

Langley Rotarians work for clinics in Kenya

Local Rotary Clubs are asking locals to think of others at Christmastime.

Looking Back: Dec. 14, 2017

The community’s history as recorded in the files of the Langley Advance

Throwback Thursday: December 14, 2017

Can you help us caption a photo from Langley’s past?

Giants invite fans to toss teddy bears at Langley game

The annual Teddy Bear Toss takes place at this Sunday’s home game in the LEC.

Langley Christmas Fun: a listing of holiday events, Dec. 14, 2017 edition

Langley events: LangleyAdvance.com/add-event or news@langleyadvance.com (subject: Christmas Fun).

VIDEO: Carollers bring festive sounds to Langley City most Fridays

Shoppers will once again be entertained by choirs, musicians and bands this month in McBurney Plaza.

Debt-to-household-income ratio rises in third quarter

Total household credit market debt grew to $2.11 trillion in the third quarter

B.C. Mountie told to resign after texting teenage sex assault victim

RCMP documents say Const. Brian Eden sent sexually inappropriate photos to 17-year-old girl

Family doctors should learn to treat addiction, not shun patients: scientist

B.C. Centre on Substance Use’s Dr. Evan Wood said efforts underway to change addiction medicine image

Update: Small fire near Maple Ridge tent city

Occurred outside camp Wednesday night

Four dog deaths investigated in Cranbrook

One vet suggests a parallel to these deaths and similar ones in 2016

Meningococcal disease outbreak declared in Okanagan

Five cases in last six months among 15- to 19-year-olds, including one in Vernon

Military life gives way to chance as author

Retired Chilliwack officer pens book about life in Afghanistan

Province rejects Ajax mine in Kamloops

KGHM Ajax had proposed a 1,700-hectare open-pit copper and gold mine, just southwest of Kamloops

Most Read