Tourism Langley promotes local attractions and community events.

Tourism Langley coming to an event near you

There is something new travelling the streets of Langley and the Fraser Valley

Tourism Langley is taking its promotional show on the road.

Its mobile visitor services vehicle made its first appearance Dec. 12 in the Aldergrove Christmas parade.

“Ask Langley To-Go” is a mobile information unit that has started travelling the Lower Mainland and will be stationed at events, high visitor traffic areas, and anywhere else in the community that it is needed to welcome and meet visitors and locals who want to know more about Langley.

The three-tiered concept was first introduced at Tourism Langley’s AGM earlier this year, when plans were presented to implement what Tourism Langley describes as “a new, refreshed and innovative visitor servicing model that would be more effective in meeting the demands and expectations of today’s visitor.”

The transition included bringing in methods to serve visitors via the digital space, investing in a new website and the recently added, on-the-ground visitor servicing vehicle.

This new approach focuses on supporting residents and visitors with information on an “as needed”, “on demand” basis, as well as by increased online visitor engagement and shared experiences of their time in Langley.

Today’s traveler is digitally minded and the information needs and expectations of today’s visitor – before, during and after their visit is distinctly different from those just a few years ago, according to Tourism Langley.

Visitors now readily obtain information online, via social networks and navigate through mobile multimedia devices.

Additionally, they tend to seek information where they are. While this model is unique to the Lower Mainland, globally there has been a trend for communities to move away from the traditional bricks and mortar centres.

As a result, Tourism Langley served as a business case study for Destination BC this year, the results now shared with approximately 132 communities in B.C.

“In recent years, we have been experiencing first-hand the new trend of visitors and potential visitors who are using our online platforms to access information about Langley”, Tourism Langley executive director Deborah Kulchiski said. “With our modernized ease of access to information services, we are now able to develop a more personalized level of engagement and better assist Langley residents and visitors at events and public spaces where there is visitor traffic”.

The mobile visitor information vehicle will be manned by informed Tourism Langley ambassadors and will be well equipped with brochures, maps and other pertinent information about the local area as well as the region and province.

Whenever possible, the vehicle will be complimented by a “chill out area” and offer free Wi-Fi to all visitors.

Local interest groups and event organizers are encouraged to contact Sarah, Visitor Experiences Specialist at AskLangley.ca to book attendance and community support.

Just Posted

Controversial Langley condo developer fights extradition on U.S. fraud charge

Mark Chandler’s lawyer argued before the B.C. Court of Appeal Friday to keep him in Canada.

Snowfall warning: 5-10 cm expected in Lower Mainland

The snowfall will start Tuesday and carry on into the evening, before tapering off Wednesday

Snowfall warning issued for Surrey, Langley

Environment Canada warns to ‘be on the lookout for adverse weather conditions and take necessary safety precautions’

LETTER: Langley man says Wilson-Raybould deserves Canadians’ respect

A letter writer said the former federal justice minister is one of a rare class of politicians.

LETTER: Langley MP serves up government’s position on new impaired driving law

The new legislation is the biggest change to drunk driving laws in four decades, an MP argues.

Mermen calendar targets ‘toxic masculinity,’ raises big money for charities

Newfoundland and Labrador Beard and Moustache Club gave a cheque for more than $202,000 to Violence Prevention NL

Make sure measles shots up to date, Public Health Agency says

Measles causes high fever, coughing, sneezing and a widespread painful rash

Super snow moon set to rise across B.C.

It is the biggest and brightest moon of the year

‘Our entire municipality is heartbroken’: Seven children die in Halifax house fire

A man and woman remained in hospital Tuesday afternoon, the man with life-threatening injuries

5 to start your day

IHIT investing South Surrey homicide, B.C.’s budget set to focus on climate change, poverty and more

Minister says plans to fight poverty, climate change, focus of B.C. budget

The NDP said in its throne speech last week that affordability will be the hallmark of its initiatives

UPDATED: ‘Violent’ B.C. man back in custody after Alberta arrest

Prince George man with ties to Vernon was being sought by police

After a week away, SNC-Lavalin questions await MPs returning to Parliament

Two have resigned already: Jody Wilson-Raybould was veterans affairs minister and Gerald Butts was Trudeau’s principal secretary

Bad weather halts search for missing B.C. snowshoer until at least Wednesday

The rescuers were able to rescue the missing man’s friend

Most Read