Tourism Langley is taking its promotional show on the road.
Its mobile visitor services vehicle made its first appearance Dec. 12 in the Aldergrove Christmas parade.
“Ask Langley To-Go” is a mobile information unit that has started travelling the Lower Mainland and will be stationed at events, high visitor traffic areas, and anywhere else in the community that it is needed to welcome and meet visitors and locals who want to know more about Langley.
The three-tiered concept was first introduced at Tourism Langley’s AGM earlier this year, when plans were presented to implement what Tourism Langley describes as “a new, refreshed and innovative visitor servicing model that would be more effective in meeting the demands and expectations of today’s visitor.”
The transition included bringing in methods to serve visitors via the digital space, investing in a new website and the recently added, on-the-ground visitor servicing vehicle.
This new approach focuses on supporting residents and visitors with information on an “as needed”, “on demand” basis, as well as by increased online visitor engagement and shared experiences of their time in Langley.
Today’s traveler is digitally minded and the information needs and expectations of today’s visitor – before, during and after their visit is distinctly different from those just a few years ago, according to Tourism Langley.
Visitors now readily obtain information online, via social networks and navigate through mobile multimedia devices.
Additionally, they tend to seek information where they are. While this model is unique to the Lower Mainland, globally there has been a trend for communities to move away from the traditional bricks and mortar centres.
As a result, Tourism Langley served as a business case study for Destination BC this year, the results now shared with approximately 132 communities in B.C.
“In recent years, we have been experiencing first-hand the new trend of visitors and potential visitors who are using our online platforms to access information about Langley”, Tourism Langley executive director Deborah Kulchiski said. “With our modernized ease of access to information services, we are now able to develop a more personalized level of engagement and better assist Langley residents and visitors at events and public spaces where there is visitor traffic”.
The mobile visitor information vehicle will be manned by informed Tourism Langley ambassadors and will be well equipped with brochures, maps and other pertinent information about the local area as well as the region and province.
Whenever possible, the vehicle will be complimented by a “chill out area” and offer free Wi-Fi to all visitors.
Local interest groups and event organizers are encouraged to contact Sarah, Visitor Experiences Specialist at AskLangley.ca to book attendance and community support.