Posters, a video and baby bandandas are being used to spread the message of the Talk to Me, Play with Me, Carry Me campaign.

People going gaga over baby campaign created in Langley

Local agencies that work with families made Talk to Me, Play with Me, Carry Me.

Moms (and dads) of young children will find lots of local resources in one location at the first annual Langley Baby Day.

The new event is a joint effort by the Langley School District, the Langley Children’s Committee, and the Langley Early Years Centre, and intended to help families connect with resources at a time when they already have their hands full.

“They wanted a way to reach out to families earlier so they were more aware of the resources available in the community,” explained Cora Boeker, the supervisor of the Langley Infant Development Program with the Langley Child Development Centre.

The new event is also a chance for the community’s agencies such as the Langley Child Development Centre to kick off a new locally made campaign, Talk to Me, Play with Me, Carry Me. It’s intended to encourage people to put down their devices and pick up their children.

People will see posters around the community and the agencies created a video that can be viewed online. There’s also baby-sized bandanas. The campaign uses the hashtag #mywellbeingstartswithyou.

“We’ve had fabric designed with that messaging, and we’re going to give these bandanas to every single baby born in Langley and at this baby day event,” Boeker said.

The various local baby agencies will also have bandanas to distribute.

“Our hope is that we have all these babies wearing this messaging,” Boeker said.

It’s all been written in the first person to encourage parents to think about more direct interaction with their children.

“We’ve really tried to keep it focused quite positively,” she said. “We don’t want to shame and blame families.”

The rise of personal technology has had an inintended impact on child-rearing so the agencies created the campaign.

“It’s really just a sign of the times right now and we just need to become more aware of the impact this is having on our babies’ social and emotional development,” Boeker said.

Langley Baby Day was created to help parents of children born this and last calendar year, as well as expectant parents, find local resources easily.

Those attending will find information booths, displays, a marketplace, activites, music, door prizes and giveaways.

Langley Baby Day takes place 10 a.m. to 1 pm. on Monday, May 7 in the Church in the Valley, 23589 Old Yale Rd.

While admission is free, parents are asked to sign up in advance through eventbrite.ca (search for Langley Baby Day). People will be asked how many children they will be bringing and registering through eventbrite includes entry into giveaway contests.

Though the event is geared toward families with children born in 2017 and 2018, siblings are welcome to attend.

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