Tourism Langley’s new logo is not dramatically different than the old one. It has just been tweaked a bit, according to staffer Erinn Kredba.

VIDEO: Grant money for new events part of reboot for Tourism Langley

An annual general meeting for the destination agency is set for March 20.

Tourism Langley has money up for grabs for event organizers creating a new festival or fair within the Township this year.

Working from a pool of hotel taxes designated specifically for local tourism – money not used while the tourism organization was in flux last year – the board wants to earmark a chunk of that coin to an ongoing initiative aimed at attract new people to Langley.

The creation of a new event, especially one that will prompt overnight stays within the community during off-season (October through April) – will be the most likely winner, said Erinn Kredba, a new staffer at Tourism Langley. But the grant money – the amount still to be disclosed – will not be given to just one event. It could and is expected to be shared between multiple endeavours.

Criteria and other details about the grant will be available on the Tourism Langley’s new website soon.

Further details of this new ongoing program, as well as some other plans for the tourism organization during the upcoming year, and the election of two of 11 board members (one representing the accommodations sector and another in attractions) will all be addressed during the Tourism Langley Association’s annual general meeting later this month.

The AGM is set for Tuesday, March 20, at 11 a.m. at the Sandman Signature Langley Hotel, 8828 201st St. in Walnut Grove.

The organization has been serving the community for the past 10 years, but following a review last year the joint Langleys agency was divided.

The Township and City now have their own destination tourism agencies, which are run separately. Tourism Langley is exclusive to the Township, while the newly formed Discover Langley City deals specifically with the City.

“It’s still Tourism Langley, just a fresh start. We were needing a refresh,” said Kredba, noting the agency will be rolling out a new logo as well as a new website and a few upcoming initiatives (such as the grant program) in the weeks to come.

Part of the upcoming year, Kredba said, will be “figuring out their dance with the City,” to avoid overlap while still being able to work together on appropriate projects.

Likewise, in her job overseeing governance and stakeholder relations, she’ll be getting out to talk to all of the tourism-related businesses, and seeing what they need and expect from the agency moving forward.

The general public will not really see any changes to Tourism Langley, Kredba said, except maybe an increase in their presence at community events and on social media.

Much of the work to be done in the coming year, she said, will be behind the scenes.

“We really need to rebuild ourself, and rebuild relationships,” said Kredba, who is no stranger to Tourism Langley. She worked with the organization on contract for four years, noting that was five years back.

She’ll join long-time staff member Mun Bagri, who specializes in the destination and sports development. And, she said, a third staff member will be hired in the months ahead.

Any board nominee applications must be received by March 5, and members RSVPing for the AGM must do so before March 18.

.

Tourism numbers

Last week, the province revealed its tourism statistics, boasting a 3.3-per-cent increase in visitors to B.C. for 2017.

In total, more than 5.7 million overnight visitors came to the province for business or leisure travel.

The growth was attributed to several factors, increased air access to B.C. from several key international markets.

The biggest influx in visitors seems to be coming from Australia, with 20.4 per cent more than the year previous. That was joined by a 15.4-per-cent jump in people from Germany, and a 12.9-per-cent hike in visitors from Mexico.

Tourism supports more than 133,000 jobs last year, paid $4.7 billion in wages and salaries, supported more than 19,100 tourism-related businesses in B.C., and contributed $7.9 billion towards the province’s gross domestic product.

Asked how this translated to Langley, Kredba said: “The visitor numbers we have seen so far indicate that 2017 was another positive year for tourism in Langley.”

The final statistic for Tourism Langley are being compiled and will be shared at the upcoming AGM.

_________________________________

Is there more to this story?

rhooper@langleyadvance.com

Like us on Facebook or follow us on Twitter

_________________________________

 

Erinn Kredba explains some new initiatives and some reorganizing efforts being undertaken by Tourism Langley in the weeks and months to come. (Roxanne Hooper/Langley Advance)

Just Posted

Throwback Thursday: August 16, 2018

Can you help us caption a photo from Langley’s past?

Langley’s Tbird preps to welcome Mounties for Musical Ride

The equestrian spectacle is coming to Langley Aug. 31 and Sept. 1.

VIDEO: Langley Advance reader gears up to shop

Heather Green will do some reconnaissance ahead of her 1,000-second shopping spree next week.

Richter drops out of Langley Township mayoral race

The longtime councillor said she will run again for the council seat she’s held since the late 1990s.

Langley teacher who screamed at, grabbed elementary students suspended

This is the second four-month suspension for the Langley teacher.

B.C. wildfires 2018: Hazy skies impacting crews in spotting new fires

18,000 people are on an evacuation alert, with 3,000 homes under an evacuation order

Police responding to ‘unfolding’ incident in Maple Ridge suburb

Helicopter, dog team, guns drawn and 16 police vehicles at Maple Ridge property

Red Cross now accepting donations for those impacted by B.C. wildfires

The Canadian Red Cross is asking for help now and in the weeks and months ahead.

1954-built trolleybus hits Vancouver roads for 70th anniversary

TransLink to offer free rides on a retrofitted electric trolley bus to commemorate anniversary

B.C. program to educate parents reduces ‘shaken baby syndrome’ by 35%

Period of PURPLE Crying was launched nearly a decade ago

B.C. golfer, just 23, scores the rare albatross

Six-million-to-one shot a first for the Terrace club

Fredericton widow swears at Trudeau during condolence call

Widow of man killed in Fredericton shooting says she swore at Trudeau during condolence call.

Tim Hortons promises leaky lids on coffee cups to be phased out

Tim Hortons looks to rebuild its brand with better lid, new marketing campaign

‘There’s been a lot of devastation:’ man whose family lost homes in B.C. fire

The provincial government declared a state of emergency Wednesday as more than 550 wildfires burn in every corner of B.C.

Most Read