DESIGN AN AD: Langley kids’ creativity pulls on heart strings

The insightfulness and attention to details captured in kids’ ads is ‘mind-blowing’ to adults.

When asked to draw an advertisement for Real Canadian Superstore, one young boy insisted his ad had to incorporate toilet paper.

For him, that’s what Superstore is all about. That’s where his mom goes to get TP, and apparently – she’s told him more than once – he goes through a lot.

His story brought Langley Advance advertising manager Shaulene Burkett to tears – tears of laughter.

Turns out his Superstore ad did, in fact, include toilet paper, which prompted more chuckles.

“I love to see the imagination and creativity that come out. It’s amazing what they can draw,” Burkett said of the dozens of Grade 4 and 5 students who contributed to this year’s Design An Ad program.

It also serves as an eye opener to her and participating business owners and operators allowing them to see the local stores and shops from a child’s perspective.

This year, 14 classes created newspaper advertising for today’s Design An Ad special section, and the images were “brilliant,” Burkett said.

One of the merchants, Great Canadian Oil Change, was so impressed with the child-designed ads, that he has planned an entire year-long advertising campaign around the art created by Grade 4 students in Kaitlin Burns’ class at R.C. Garnett Demonstration School.

In preparation for DAA, Burkett and her team visited participating classes to offer some basic directions and answer questions.

This year one of the kids asked if she was going to be famous if her ad was picked. She had to break the sad news. “Sorry, no.”

Another youngster reminded Burkett of a young Sheldon Cooper (The Big Bang Theory and Young Sheldon) when asking for the Advance team rep’s digits.

“I foresee that I will have some questions. What number can you be reached at?” the little boy said.

Shawn McMahon’s two teenagers are not what he’d call artistically inclined. They excel more in the sports arena.

But that didn’t stop the father and owner of Broco Auto Glass from admiring the “clever” and sometimes “witty” efforts of the young students who created a series of ads for his business during this year’s Design An Ad program.

“I think it’s a pretty neat idea,” he said, wishing he’d had that kind of opportunity as a kid.

Walk into the Fountain Tire’s waiting room, guests will see all of the ads designed for Chris Dirkson’s company this year. They’re being framed and hung for the public to view.

Dirkson, who took over as owner of the Langley Bypass tire store three years ago, jump on board with the program immediately. He sees it as a fun way to engage with the community he serves, and a great way to connect with local families.

Reluctantly, Dirkson admittedly he gets choked up at some of the advertisements the children make for him each year.

“Something about it… I find is so touching and so adorable, I can’t stand it,” he said. He noted that on the flip side, some of the designs leave he and his assistant manager rolling on the office floor in laughter.

“It’s unbelievable,” said Dirkson, applauding the “incredible creativity” that comes to life on the pages. “I love it because… I have kids myself and when I look at these ads… it tugs right at the heart strings… great job.”

Burkett concurs. The Design An Ad program is not only a hit among the young artists, participating businesses, and members of the Advance team. It’s one of the most popular sections with Advance readers.

Just Posted

VIDEO: Grow-op burns in rural Aldergrove

A 256th Street barn was fully engulfed when fire crews were called out just before 10 p.m. Saturday.

‘Keep the fair, buck the rodeo’: protesters stand against Cloverdale Rodeo

Small group holds peaceful protest in front of Cloverdale Fairgrounds

Langley legion forced to close after 91 years

The branch could not bring in enough money to cover operations.

‘Concussion is at the forefront of our thinking’: Rodeo doctor

As in any other contact sport, concussion prevention and treatment efforts continue to evolve

Fraser River water levels creeping towards near-record highs

Mission gauge currently reading just under 6 metres but forecasted to rise

VIDEO: Canadian Forces help flood-ravaged Grand Forks residents heal

Sgt. Bradley Lowes says the military is used to dealing with traumatic times

Chilliwack Chiefs make history with first RBC Cup win

In front of a huge and noisy crowd, the Chiefs claimed their first-ever national junior A title.

UPDATED: Majority of flood evacuees in Kootenay-Boundary allowed to return home

Officials hope to have all 3,000 people back in their homes by Monday night

B.C. Lions bring back 6-time all-star offensive lineman Jovan Olafioye

He was acquired by the Montreal Alouettes last year.

Whitecaps rally for 2-2 draw with FC Dallas

Vancouver climbed out of a two-nil hole to tie FC Dallas 2-2

B.C. VIEWS: Making sense of climate policy

Flood and fire predictions have poor track record so far

Chilliwack Chiefs moving on to RBC Cup final after thrilling win over Ottawa

Kaden Pickering scored the winning goal in the 3rd period as Chilliwack won their semi-final 3-2.

Police investigate sexual assault in Fraser Valley

Man grabs woman by shoulders and makes sexual comments

VIDEO: As floodwaters recede, crews assess the damage to Grand Forks’ downtown

More than four dozen firefighters and building inspectors came out to help

Most Read