Langley City's firefighters have done something even more daring than rushing into a burning building. They're used to putting their lives on the line to save others. but this time they're putting a little bit of their self-respect on that line.
Their Two Ways Out video for Fire Prevention Week isn't going to get any talent scouts knocking at their doors, and it's certainly not going to win them any Grammy Awards or Juno nominations.
Frankly, the production quality and editing are marginal, the writing is questionable, and the performance is disjointed and amateurish. and the overall result is maybe just quirky enough to get the message across to the people who really matter.
Firefighters have long recognized that one of the most effective ways to get fire safety messages into family settings is through the children. And these guys are hoping they've produced something kids will watch.
And that earns them an 'A' for effort.
Because the message is important enough to risk a little laughter.
The theme for this year's Fire Prevention Week is "Have Two Ways Out."
The goal is to ensure that no one is trapped by fire - that wherever you are in your home, you should have two ways out: that one exit to any room could be blocked by a fire, and you need always to know that there is another way out - that there is always one way to avoid the trap and get to a common meeting place outside your home.
You need to plan for it, because you might, at any time, need a second way out to save your life and the lives of your family.
The firefighters' rap video is a hoot - but it gets that message across loud and clear.
We're pretty sure the stars of the show won't mind if you laugh at them. just so long as, if fire threatens you one day, you survive to laugh with them.
You can find the firefighters' video at http: //youtu.be/iBTWGJv4rRU. It's good for a chuckle. and maybe good for a life.
We highly recommend it.
@ Copyright 2013