Condo controversy

 

A condo firm building hundreds of units in Langley was forced to drop a government logo from ads.

 
 
 
 
The use of a provincial logo on a Quadra Homes flyer got the firm a rebuke from the government.
 

The use of a provincial logo on a Quadra Homes flyer got the firm a rebuke from the government.

Photograph by: Matthew Claxton , Langley Advance

A major condo developer has been reprimanded by the B.C. government for the unauthorized use of the provincial logo in a promotional brochure for a new development in Langley.

Quadra Homes agreed Thursday to delete all references of the government's registered logo from its website and to destroy the remaining promotional brochures for the development, named Yorkson Creek, which carried the B.C. logo on its front and back page.

The issue came to head on Wednesday after The Province contacted the Ministry of Finance asking about the 28-page, glossy brochure, which began arriving on doorsteps in the Langley and Abbotsford areas within the last two weeks.

"British Columbia (the logo is used) is handing out $10,000 in cash ..." read the cover and back of the brochure. "Borrow the down payment from your uncle and pay him back when you get the $10,000," read another page. Another read: "We have the qualifying condos and will fill out the paperwork for you."

The $10,000 was in reference to the government's first-time homebuyer's bonus, which was detailed in the first few pages of the brochure. The rest of the pages are dedicated to the benefits of buying at Yorkson Creek.

"It is not just misleading, it is wrong," said Doug Bigg, who received the brochure last week. "I interpreted it as taxpayers' dollars being used to advertise condos for a multi-million dollar corporation. If I thought that, then I'm sure most other people would think that."

But the government had nothing to do with the brochure, the Ministry of Finance said. And on Thursday, the company was ordered to remove all unauthorized references of the logo.

"This unauthorized use must cease immediately," part of a letter sent to the company read. "Failure to do (so) in a timely manner may lead to further action on our behalf."

When initially contacted by The Province, Quadra's vice-president, Paul DaDalt, and CEO, Peter Warkentin, said the company did nothing wrong. The company, however, agreed to comply with the government's order late Thursday afternoon.

"We certainly have no problem complying with your requests," wrote Warkentin.

According to a bio on its website, Quadra Homes is a "large developer" of luxury condos. Its retired chairman is listed as John Redekop and its president is Michael Redekop.

Financial reports filed with Elections B.C. list a John Redekop and a Peter Warkentin as regular donors to the B.C. Liberal Party. Collectively, they have donated just under $60,000 since 2005.

Both also have contributed to the election and leadership campaigns of current Minister of Finance Mike de Jong.

DaDalt would not disclose how many brochures were sent out or to what areas they were mailed.


Original source article: Condo controversy
 
 
 
 
 
 
 
 

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The use of a provincial logo on a Quadra Homes flyer got the firm a rebuke from the government.
 

The use of a provincial logo on a Quadra Homes flyer got the firm a rebuke from the government.

Photograph by: Matthew Claxton , Langley Advance

 
 
 
 
 
 
 

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