The BC Association of Farmers’ Markets (BCAFM) is targeting new customers who want fresh, nutritious and local food through $85,000 in funding from the B.C. government’s Buy Local program.
The campaign will take place across B.C. in the 2014 summer market season and will engage all of their 100 member markets.
Langley is the home to both the Langley Community Farmers Market, which runs from the spring to early fall once Wednesday afternoons at the local Kwantlen Polytechnic campus, and a Saturday farmers market in Fort Langley at St. Andrew’s United Church.
To attract new and encourage repeat shoppers to the markets, BCAFM will:
• Build consumer awareness, preference and demand for B.C. agrifoods.
• Increase awareness of local farmers’ markets across the province.
• Increase both market participation and purchasing of B.C.-grown products.
The campaign will use social media tools including Facebook and Twitter in combination with media ads and online incentives and contests to raise awareness of local farmers’ markets across B.C. A video will also be produced for placement on the BCAFM and market websites.
The Buy Local program offers successful applicants matching funds up to $100,000 to launch or expand local food marketing campaigns as part of a $2-million B.C. government effort to promote B.C. foods.
The provincial government’s Buy Local program is administered by the Investment Agriculture Foundation of B.C.
The number of B.C. farmers’ markets has more than doubled in the last 10 years.
B.C. farmers’ markets contributed $170 million in economic benefits in 2012, a 146 per cent increase from 2006.
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