It's been nine months in the making, and now, with only 16 sleeps left twin brothers Chris and Jamie Ruscheinski are expecting 5,000 of their closest friends and some complete strangers to throw on their blue jeans and cowboy hats and "go country" in help fight cancer.
The duo is organizing a massive outdoor country concert, called Gone Country: Here For The Cure, in Cloverdale at the end of the month with the primary goal to raise $200,000.
And to help the local boys achieve this goal, they've called on a number of Western Canada's biggest country artists - most hailing from Langley - to help.
For instance, headining the event is local country star Aaron Pritchett.
When approached a few months ago, through a common friend and musician, Pritchett said he was excited to be "part of such a great cause."
"Like most people, sadly, I have been directly affected by cancer in my family, as well as with friends. I lost someone close to me just the other day to cancer, so my drive is even that much more to raise as much money as possible," he told the Langley Advance.
Twinscancerfundraising.com Helping The Easter Seals House from Blue Pencil Productions on Vimeo.
Enjoying the attention his latest single Suntan City is getting, the Langley artist who brought fans Hold My Beer and Let's Get Rowdy has been travelling extensively lately, not only performing live but even dabbling in the movie world.
"I've been all over the country over the last bunch of years, and it feels really good to come back home for a special event like Gone Country - Here For The Cure," Pritchett said.
"To be able to help out in my own backyard is a special feeling. It's rare that I do a show in the Vancouver area and to have it be a great fundraising event like this is great!"
He is sharing the Gone Country stage with fellow Langleyites Dallas Smith, as well as Jaydee Bixby and Karen Lee Batten - both Canadian Idol finalists.
HELPING CHILDREN WITH CANCER
The Ruscheinski brothers are in the midst of helping renovate the common rooms, play rooms, and a couple of bedrooms at Easter Seals House in Vancouver.
While some of the money raised from the July 27 concert will aid in the renovations, the majority will be going to the Shaun G. Foundation - a foundation started in honour of a late friend Shaun, who lost his battle with cancer at age 28.
The twins started fundraising a few years ago, motivated because they'd lost numerous people in their lives to cancer, including their mother to breast cancer and their friend Shaun Gauthier to a rare cancer called angiosarcoma.
On the heels of several successful fund-raisers, including Cure Is The New Black at BMW Langley, and a beach barbecue at the Langley Events Centre, they came up with this idea for a country concert.
"We both grew up in Cloverdale and Langley, so we understand the popularity of country music and what a great fit it is for the community. If this goes as planned we are hoping to make it an annual event. With support from local business, friends, family and the community we have done everything we can to keep our costs as low as possible, in turn raising more money to fight cancer," Chris said.
The Gone Country charity concert is being held on Thursday, July 27 from 4 to 11 p.m. at the Cloverdale Ampitheatre at the fairgrounds. Tickets are $42 (discounts available for bulk buys) at twinscancerfundraising.com.
"Sunsets and cold drinks mixed with great people gets even better, knowing every penny goes to fight cancer," Chris said. "Good music, beer garden, mechanical bulls, and Vancouver food trucks! This is one party you won't want to miss."
His brother injected: "We have always preferred flip-flops and tank tops over high heels and bow ties. Give us great tunes over long speeches any day. Don't get us wrong, we don't mind a glass of champagne once in awhile, we just find that a red cup holds a lot more liquid," Jamie joked.
"Think of Gone Country as the casual cousin of the uptight gala fundraiser.
Socially, he's the one that's always slightly under-dressed and finds it acceptable to crack a beer at 11a.m. if he states, 'It's five o-clock somewhere.' He greets you with a hug over a handshake, has no idea how to send a text, can't hit a note (but knows the words to every song).
You know him... always a little sunburnt, always slightly hungover, always a great time."
@ Copyright 2013